How to Use Pinterest to Drive Traffic to Your Website: A Beginner’s Step-by-Step Guide
Many beginners think Pinterest is simply a social media site where people share attractive pictures. It is more useful to think of it as a visual search and discovery platform. People search Pinterest for ideas, tutorials, recipes, health information, business tips, products, blogging advice, home projects and many other topics.
That creates an opportunity for website owners.
You can create a Pinterest Pin that introduces one of your articles. When someone sees the Pin and wants to learn more, they can click through to your website.
This guide will teach you the process from the beginning.
1. First, Understand How Pinterest Traffic Works
The basic process is very simple:
Your website article → Pinterest Pin → Pinterest search/discovery → visitor clicks Pin → visitor reaches your website
For example, suppose your website has an article called:
How to Get Your First Visitors to a New Blog for Free
You could create a Pinterest Pin with the words:
7 Free Ways to Get Visitors to a New Blog
That Pin would link directly to your article.
Someone searching Pinterest for how to get blog traffic might discover your Pin, click it and arrive on your website.
That is the traffic you are trying to create.
2. Create a Pinterest Business Account
If you plan to use Pinterest to promote a website, a Pinterest business account is usually more useful than using Pinterest only as a personal account.
A business account gives you access to features such as Pinterest Analytics, which can help you see whether people are finding and clicking your Pins.
When setting up your account:
- Choose a recognizable name related to your website.
- Add a clear profile picture or logo.
- Write a short description explaining what people will learn from you.
- Add your website address.
- Complete as much of your business profile as possible.
Example
Suppose your website teaches beginners about blogging and affiliate marketing.
Your Pinterest profile description could say:
Simple blogging, affiliate marketing and website traffic tips for beginners who want to build an online income.
A visitor immediately understands what your account is about.
3. Learn What a Pinterest Board Is
This is where many beginners become confused, so think of Pinterest as a filing cabinet.
Your Pinterest account is the entire filing cabinet.
Your boards are the folders.
Your Pins are the individual pieces of information placed inside those folders.
For a website about blogging and online income, you might create boards such as:
- Affiliate Marketing for Beginners
- Blogging Tips
- Website Traffic Tips
- Pinterest Marketing
- Making Money Online
Don't create dozens of boards immediately. Start with a few boards closely related to the subjects you actually write about.
4. Create Your First Pin
Now suppose you have published an article on your website.
You want Pinterest users to discover it.
Create a Pin specifically for that article.
A good Pin normally needs:
An attractive image
Use a clear vertical image or graphic that relates to your article.
A strong headline
Don't simply write:
Blog Traffic
A better headline would be:
7 Free Ways to Get Your First Blog Visitors
The second headline tells the reader exactly what they will receive.
A useful description
Briefly explain what the article teaches.
For example:
Starting a new blog with no visitors? Discover practical ways beginners can promote a blog and start attracting website traffic without paying for advertising.
The correct website link
This is extremely important.
Don't automatically send every visitor to your homepage.
If your Pin promotes a particular article, link directly to that article.
5. Understand Pinterest Keywords
Pinterest needs clues about your content.
Keywords help provide those clues.
Before creating your Pin, imagine what someone interested in your article might type into Pinterest's search box.
For an article about getting traffic to a new blog, people might search for:
how to get blog traffic
blog traffic for beginners
how to promote a new blog
free website traffic
blogging tips for beginners
Notice that these phrases describe what the person actually wants to learn.
Use relevant wording naturally in your:
- Pin title
- Pin description
- Board name
- Board description
Don't repeatedly stuff the same keyword into your description. Write for real people first.
6. Use Pinterest Search to Find Topic Ideas
Pinterest itself can help you understand what people are looking for.
Go to the Pinterest search box and begin typing a subject related to your website.
For example:
affiliate marketing
Pinterest may show related suggestions.
Those suggestions can help you understand the language people use when looking for information about that subject.
You can then use what you learn to develop:
- New blog articles
- Pin headlines
- Board topics
- Related content ideas
This turns Pinterest into more than a place to promote articles. It can also become a research tool.
7. Make Your Pins Easy to Understand
You don't need to be a professional graphic designer.
A beginner should concentrate on clarity.
Use:
- Large, readable text
- A simple background
- One clear message
- An image connected to the subject
- Your website or brand name when appropriate
Avoid filling the Pin with too many words.
Someone scrolling through Pinterest should be able to understand the subject within a few seconds.
For example:
HOW TO START AFFILIATE MARKETING
is much easier to understand quickly than a long paragraph placed on an image.
Tools such as Canva can help beginners create Pinterest-sized graphics using templates.
8. Create More Than One Pin for an Important Article
One article does not necessarily need only one Pin.
Suppose your article is:
How to Build Trust With Your Readers Before Recommending Affiliate Products
You could eventually create different Pins that lead to that same useful article.
For example:
Why Your Readers Don't Trust Your Affiliate Links
Another could say:
5 Ways Bloggers Can Build Reader Trust
And another:
Before You Recommend an Affiliate Product, Do These 5 Things
The article remains the same, but you are testing different ways of presenting its value.
Don't simply upload identical Pins repeatedly. Make each version genuinely useful and visually distinct.
9. Match the Pin to the Article
Never create a misleading headline simply to get clicks.
If your Pin says:
10 Free Ways to Get Website Traffic
the page it links to should genuinely explain those methods.
Pinterest traffic is much more valuable when visitors find exactly what they expected.
This also helps you build trust.
10. Don't Promote Only Products
This is particularly important for affiliate marketers.
Imagine a Pinterest account where almost every Pin says:
BUY THIS
GET THIS PRODUCT
SPECIAL OFFER
People may quickly lose interest.
Instead, lead with helpful information.
For example, instead of immediately promoting an affiliate blogging tool, publish an article such as:
How to Build Your First Sales Funnel as a Beginner
Teach the reader what a sales funnel is, how it works and why someone might need one.
Then, where appropriate, introduce the tool you recommend.
Pinterest sends the visitor to your helpful content. Your website then does the job of educating the visitor and introducing relevant recommendations.
11. Build a Simple Pinterest Traffic System
You now have enough information to create a basic system.
Suppose you publish one quality article.
Step 1
Publish the article on your website.
Step 2
Identify the main problem that article solves.
Step 3
Research the words people use when searching for that problem.
Step 4
Create a clear Pinterest Pin.
Step 5
Write a keyword-relevant Pin title and useful description.
Step 6
Link the Pin directly to the article.
Step 7
Save it to the most relevant board.
Step 8
Over time, create additional Pins for your strongest evergreen articles.
Step 9
Check Pinterest Analytics to see what is working.
Then repeat the process.
12. Learn the Numbers That Matter
Pinterest can show several statistics. As a beginner, don't become overwhelmed by all of them.
Pay particular attention to whether people are clicking through to your website.
A Pin receiving many views but almost no website clicks may mean that people see it but don't have enough reason to visit your site.
You could test a clearer headline or stronger design.
A Pin receiving website clicks tells you something important:
The topic and presentation are attracting interest.
That can help you decide what kind of content to create next.
13. Give Pinterest Time to Work
Pinterest is not normally a system where you create one Pin today and suddenly receive thousands of visitors tomorrow.
Think longer term.
A useful article combined with a relevant, searchable Pin can potentially continue being discovered after you publish it.
Your goal should therefore be to build a collection of useful Pins pointing to useful pages on your website.
Twenty good Pins connected to valuable articles give Pinterest far more opportunities to introduce people to your website than one or two Pins.
A Practical Example From Beginning to End
Imagine that you own a beginner blogging website.
You publish:
How to Add Affiliate Links to Your Blog Without Annoying Your Readers
You create a board called:
Affiliate Marketing for Beginners
Then you create a Pin saying:
How to Add Affiliate Links the Right Way
Your Pin description explains that beginners will learn where to place affiliate links naturally without overwhelming readers.
You add the direct URL of your article and save the Pin to your relevant board.
Now Pinterest has another piece of content it can potentially show to people interested in affiliate marketing and blogging.
A Pinterest user discovers the Pin.
Pinterest → Pin → Article → Helpful information → Other articles/products
That is the system you are building.
Your Beginner Pinterest Action Plan
Don't try to master everything on your first day.
Start with one good article on your website.
Create one relevant Pinterest board.
Create one attractive Pin for that article.
Add a clear title, helpful description and the article's direct link.
Publish it.
Then do the same for another article.
As your collection grows, study your Pinterest Analytics. Notice which subjects and Pins receive website clicks. Create more genuinely useful content around the topics your audience responds to.
The objective isn't simply to collect Pinterest followers.
The objective is to help the right person discover your content and give them a good reason to visit your website.
Once you understand that principle, Pinterest becomes much easier to use—and you can begin building it into a practical, long-term source of website traffic. Learn how to use
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